Content / Entertainment
Tasked with controlling the digital conversation and increasing awareness, engagement and match day coverage for the Castle Lions Series between the Springboks and the British & Irish Lions.
Moonsport partnered up with SA Rugby and the Springboks to deliver the most impactful and engaging social media takeover of a British & Irish Lions Series to date.
Over the period of a three-month and publishing over 1800 posts across SA Rugby’s social channels we were able to achieve mass awareness, engagement and growth along with delivering on digital-firsts within the SA Rugby ecosystem such as Instagram Lenses,
matchday GIFs and behind the scenes content to the rugby world.
One of the most successful digital and social media sports campaigns to take place in the Southern Hemisphere/African content. In over two months:
– 145M eye-balls
– 70K new fans
– 11.5M video views