2017 – 2020
Moonsport was approached by the Western Province Cricket Association to manage, maintain, and create premium content for the World Sports Betting Cape Cobras social media ecosystem.
This ongoing project continues to grow the social media platforms of the Cape Cobras, consistently increasing reach and followers, and setting a quality benchmark that the other league teams follow for how to use social media as a promotional platform in South African cricket.
WHAT WE DID
We created curated social media pages and content that gave the fans a unique, behind-the-scenes look into the world of the Cape Cobras. This lets fans connect with the team and brought them closer to their individual sporting heroes. We also provided constant, up-to-date information surrounding game days, including the build-up from squad announcements to live matchday coverage.