CLIENT
Red Bull South africa
SERVICE
Entertainment
YEAR
2019
BRIEF
Red Bull briefed us to create a running order and operational plan to maximise their Formula 1 activation, which brought David Coulthard and his Aston Martin Red Bull Racing show car to Cape Town and 46 000 fans.
RESULTS
Fans were blown away by the show, which saw Coulthard reaching speeds of over 250km/h on our street track, and pulling 4Gs as he performed screaming doughnuts in front of City Hall. They were also treated to motorbike stunts, 20 drifting cars, an aerobatics show, and entertainment from top local DJ, Ready D. It all added up to a unique, unforgettable experience, with some of the highest attendance numbers the Red Bull Circuit has seen.
WHAT WE DID
This brief required careful and efficient orchestration and logistics, as well as a keen eye on health and safety. With thousands of fans lining the roadside, and high-speed vehicles performing stunts right in front of them, every precaution and legal certification had to be in place, the teams had to be carefully briefed, and the show-running had to be water-tight. We shut down 900m of a road in the heart of Cape Town, creating an F1 track that ran straight past Cape Town City Hall, and had to manage that entire space, including, access, athletes, performers, and the entertainment and MCs.
