Cape Town Blitz
2018 & 2019
Moonsport was challenged with creating, developing and defining the identity of a brand new cricket team, in a brand new league. The aim was to introduce the team in the first year of the Mzansi Super League, create a highly-engaged fan base from scratch and increase stadium attendance numbers as quickly as possible.
The Cape Town Blitz became the most talked-about team in the digital space, with the highest PR value, according to a Nielsen report. We recorded high levels of engagement, especially on our organic content for fans and players. The Blitz also enjoyed the highest stadium attendance numbers in the league, building the #BlitzBrigade fanbase from zero to thousands in a single two-month season.