SERVICE
Digital & Studio

YEAR
2021

CLIENT
Cricket South Africa

BRIEF
Moonsport was tasked to act as the social media agency for all Cricket South Africa’s digital ecosystem deliverables. This includes driving performance of all digital content, increasing matchday consumption, fan engagement, audience growth and acting first on all news relevant to the fans and stakeholders alike.

RESULTS
After one season of output CSA’s social media presence saw an exponential improvement across all social media metrics, an increase in video views and an increase in engagement on social media.

WHAT WE DID

Tailoring our approach to per tour, tournament, and season allowed for further reach, participation on social media by players and fans alike, and increased performance. Alongside this constantly developing benchmarks for the digital sports fan tin ordered to constantly deliver content that fans enjoyed.