CLIENT
Cricket South Africa
SERVICE
Content
YEAR
2021/22
BRIEF
Moonsport was assigned as the social media agency for all Cricket South Africa’s digital ecosystem deliverables. This includes driving performance and creation of all digital content, increasing match day consumption, fan engagement, audience growth, specifically within a South African market, and acting first on all news relevant to the fans and stakeholders alike.
WHAT WE DID
By adopting a tailored approach per each international and domestic tournament for both the Men and Women’s game we were able to connect with fans and drive a positive net-sentiment across all digital communications. Alongside this SMART objectives and benchmarks were set and allowed CSA to track performance and in turn increase the value of certain posts. Resulting in the best ever digital marketing performance results.
Overall results for the season:
Impressions:
650M
Video views:
125M
Audience growth:
33
Engagement Rate
6.1
