CLIENT
Rugby Africa

SERVICE
Content

YEAR
2019

BRIEF
With Rugby Africa launching their new premier competition Moonsport was tasked at developing a coverage solution, digital strategy and sponsorship rights package. We were given a testing period of 1 month which included 4 international qualification games.

RESULTS
All four games were streamed to a global audience with 100% up time. The streams and all supporting content allowed us to set all time records for reach, views and engagement within Rugby Africa’s Digital eco system.

WHAT WE DID

Moonsport partnered with LiveU to do the first remote sports broadcast in Africa. With key broadcast crew in South Africa and camera crew on location in various locations in Africa we were able to stream multiple camera feedback to our remote studio in Cape Town where the final details such as graphics, commentary and replay was added before to streaming live to Facebook with a 6 second delay.
Through audience research and available data we were able developed audience segments and the supporting content approach. Our studio designed all creative the competition identity as well as rolled this out across the campaign period