CLIENT
Quick Fire Media
SERVICE
Entertainment
YEAR
2023
BRIEF
Moonsport was asked to elevate the in-stadia experience at the 2023 ICC T20 Women’s Cricket World Cup with key interactive content and real-time live graphics on the big screen.
RESULTS
After one season of output CSA’s social media presence saw an exponential improvement across all social media metrics, an increase in video views and an increase in engagement on social media.
WHAT WE DID
Moonsport managed the big screen at all cricket venues for the 23 ICC T20 Women’s Cricket World Cup matches with two production teams supported by on-the-ground floor managers. This was achieved through the development and delivery of impactful big screen creative to allow fans to be part of the excitement and suspense while driving user interaction with live voting. The excitement and suspense was created through the use of real-time infographics that enriched the sports viewing experience for all in-stadia fans. The operation of the big screen also played a vital role in showcasing key big screen elements to the viewers at home through the broadcast partners
Flooring management
Moonsport’s extensive experience in live-sporting events meant it was able to provide key personnel on the floor support to the Sportpres team to ensure that production schedule ran to plan.
Big Screens graphics
Moonsport’s creative team enabled the production teams to deliver a rich interactive experience with bold eye-catch graphics combined with Supersport highlights to ensure no moment was missed by fans. Key creative elements used throughout the tournament included scene setting graphics, player profiles, player milestone, match stats, highlights, milestone graphics and more.
