CLIENT
Levergy

SERVICE
Production

YEAR
2022

BRIEF
Highlight New Balance’s upcoming catalogue release through a visual fashion and lifestyle film, that’s captured off the back of an invitational getaway for a handful of South Africa’s top influencers.

RESULT
A highly visual content piece which includes both static and moving media. Showcases the collection of personalities invited to interact with the new releases over a jam-packed lifestyle weekend in Plettenberg Bay.

WHAT WE DID

A three-man crew captured fly-on-the-wall content during the getaway as well as curated portraiture shoots within live locations, to get the balance between travel, flog and fashion film. We then packaged the film in a dynamic editing style for both digital and in-store placement.
New_Balance_Lifestyle_2022
New_Balance_Lifestyle_2022
New_Balance_Lifestyle_2022
New_Balance_Lifestyle_2022
New_Balance_Lifestyle_2022
New_Balance_Lifestyle_2022
New_Balance_Lifestyle_2022
New_Balance_Lifestyle_2022