2014 – present
Rugby 365 and Rugby Pass wanted to stay relevant and tap into new audiences while keeping up with the quickly-changing pace of the media landscape. So, they gave Moonsport three objectives:
- Grow the number of unique user visits to the page.
- Get readers to read more than just the story they had clicked on.
- Grow their social media following and engagement numbers.
By the end of the campaign, the stats spoke for themselves:
- Readership increased by a staggering 245%.
- Pageviews increased by 189%.
- Sessions from social increased by 456% – with Facebook having an increase of 655%.
These amazing results proved to us that listening is as important as talking and that the right content, delivered at the right time, to the right person, is king.