SERVICE
Studio

YEAR
2020

CLIENT
Stillwater Sports

BRIEF
The main objectives were to meet race entry targets, increase sponsor activation and satisfaction, and increase the NPS scores of the previous year.

WHAT WE DID

Through the development of a digital campaign, we were able to target each race individually, as well as share brand, sponsor, and race communications across all 3 regions. We identified the most relevant and engaging content pillars for the mixed audience of professional athletes, enthusiasts, and first-time race runners. With this approach, we were able to create city-specific content allowing us to highlight and tailor content specific to each region.