CLIENT
SA Rugby
SERVICE
Content / Entertainment
YEAR
2021
BRIEF
Due to no spectators being allowed to show their support, this provided an opportunity to create the ultimate warm up show, in partnership with MTN and SA Rugby, for the Castle Lager Lions Series between the Springboks and British & Irish Lions. From production to promotion Moonsport was tasked with not only producing the show but driving viewership of the live stream on various social media platforms.
From production to promotion Moonsport was tasked with creating the ultimate warm up show, in partnership with MTN, for the Castle Lager Lions Series between the Springboks and British & Irish Lions.
RESULTS
The highly consumable cut downs from the show that were used for social media were shared exponentially which in turn resulted in mass reach and awareness of the show, resulting in viewership numbers increasing week-on-week. Talk about MTN happiness, viewership numbers and had a great time doing it in the process.
WHAT WE DID
The content team devised a promotional strategy to drive viewership numbers was implemented to create awareness of the show by using various cut downs, teasers and additional promotional items on SA Rugby and MTNs social media channels. Talk about ideation, production and social media support.
NUMBER OF POSTS
64
ENGAGEMENT RATE
5
IMPRESSIONS
3500000
VIDEO VIEWS
900000
