CLIENT
Playmakers / SuperSport
SERVICE
Entertainment
YEAR
2018 & 2019
BRIEF
We directed the inaugural Superhero Sunday in Cape Town to a sold-out stadium. Based on that success, Playmakers and Supersport briefed us to run the latest version of the event at the FNB Stadium in Soweto.
RESULTS
Superhero Sunday was one of the most attended Super Rugby events in history, and one of only a handful of such events to be held in Soweto. The crowd was treated to a powerful brand concept, backed by one of the strongest caches of intellectual property in the world, and were fully engaged, with a huge portion of the crowd dressing up for the day, leading to a huge amount of User Generated Content and earned media online.
WHAT WE DID
We were responsible for creating the running order and producing the show, including big screen content, the PA system, MC management, entertainment, sponsorship and commercial playout, in-stadium effects, and liaising with Supersport. We were also responsible for working with Marvel Entertainment and managing various guest celebrities that attended the event.
