Playmakers / SuperSport
2018 & 2019
We directed the inaugural Superhero Sunday in Cape Town to a sold-out stadium. Based on that success, Playmakers and Supersport briefed us to run the latest version of the event at the FNB Stadium in Soweto.
Superhero Sunday was one of the most attended Super Rugby events in history, and one of only a handful of such events to be held in Soweto. The crowd was treated to a powerful brand concept, backed by one of the strongest caches of intellectual property in the world, and were fully engaged, with a huge portion of the crowd dressing up for the day, leading to a huge amount of User Generated Content and earned media online.