Moonsport was briefed to developed a turnkey digital solution to drive awareness and engagement during the Springboks 2019 World Cup Campaign.
The campaign delivered exceptional results as well as delivered valuable audience insights and a tested content strategy they could carry over into any match environment.
WHAT WE DID
Through a content testing and audience understanding phase we developed the specific content types as well as a proactive content calendar that delivered on our KPI’s. In parallel we defined our reactive protocol in order to capitalize on viral moments. With constant performance monitoring and as well as an understanding of the current trends we were able to enhance the strategy as the competition developed.
Growth of digital eco system