SERVICE
Digital & Creative Studio

YEAR
2021

CLIENT
RugbyPass

BRIEF

Establish a content identity for a newly launched premium subscription editorial rugby website called The XV. The task included creating visual communication that supported articles, positioned the brand as premium within the rugby environment as well as was adaptable to all supporting formats such as social media.

RESULTS

Established a premium visual identity which had specific variation themes in order to constantly create the required engagement and interest to promote organic reach and click through for the articles.

WHAT WE DID

Through trend analysis as well as visual research within the rugby landscape we created a visual identity which met the premium objective while being sustainable given the quantity required.