Levergy engaged us to spotlight New Balance’s upcoming catalogue release through a visually-driven fashion and lifestyle film. The content was captured during an exclusive getaway in Plettenberg Bay, where a select group of South Africa's top influencers was invited to explore the new collection over a vibrant, lifestyle-focused weekend.
Our three-man crew worked to document the event, adopting a fly-on-the-wall approach to capture authentic moments. Additionally, we conducted curated portraiture shoots in live locations to perfectly balance the essence of travel, vlog, and fashion film. The final product, dynamically edited for both digital platforms and in-store displays, is a highly visual content piece that seamlessly blends static and moving media, highlighting the collection and the unique personalities involved.