Levergy brought on Moonsport to create multiple video items for their #StandTall Campaign which included a TV commercial and branded social items. The campaign focuses on providing a platform for inspiration through the stories of the players, highlighting their journey and resilience. Recognizing that sports stars are often seen as superheroes, the TVC took this concept literally, merging the real and the extraordinary. These stories were brought to life through a blend of live-action and animation, creating a dynamic and visually engaging narrative.
The production involved a two-day shoot, combined with intricate animation designs. The TVCs employed voiceovers set against a superhero/comic book theme, seamlessly integrating with live-action sequences of the netball stars. The collaboration successfully captured the essence of the #StandTall campaign, celebrating the players as real-life superheroes and inspiring audiences through their powerful stories.