Moonsport - HSBC SVNS CPT

HSBC SVNS CPT

Content

Broadcasting

Strategy

In 2019, SA Rugby partnered with Moonsport to elevate the Cape Town 7s experience, aiming to make it the highlight of the HSBC World Sevens Series. Our innovative two-day event featured unprecedented fan engagement with six cameras and dynamic fan engagement tactics displayed on Africa's largest temporary in-stadium screen, spanning 320 square meters.

This ground-breaking approach garnered widespread attention, making the HSBC Cape Town 7s one of the year's most talked-about rugby events. With a continued entertainment partnership since 2019, the most recent 2023 installment saw Moonsport assist World Rugby and SA Rugby in launching the newly established global SVNS brand. A celebration of Rugby Sevens, aimed to engage younger audiences with immersive experiences blending sport, entertainment, and culture against the backdrop of Table Mountain - and it did exactly that through a jam-packed multi-day sports presentation solution of endless entertainment.

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SVNS CAPE TOWN WAS AWARDED THE “BEST LIVE SPORTS EXPERIENCE IN SOUTH AFRICA” TWO YEARS IN A ROW AT THE ANNUAL SOUTH AFRICAN SPORTS AWARDS.

THE 2019 MEGATRON.
35 ACTS.
3 DAYS.
350M² OF LED.

With a huge entertainment line-up, including live music, mass- participation sports activities, and food from around the globe, creating a vibrant festival experience for fans to enjoy off the pitch, the reinvigorated HSBC SVNS aims to take the Olympic sport to the next level.