With no spectators allowed to cheer from the stands, Moonsport seized the moment to revolutionize the pre-match experience for the Castle Lager Lions Series, partnering with MTN and SA Rugby. The mission was clear: to craft the ultimate warm-up show and captivate audiences through innovative production and dynamic promotion. From inception to execution, we spearheaded a captivating live stream, deploying a strategic blend of cutdowns, teasers, and targeted social media promotions.

The content team devised a multifaceted strategy to amplify viewership, leveraging engaging highlights and promotional snippets across SA Rugby and MTN’s platforms. This approach not only created buzz but also drove exponential sharing and interaction. The show’s reach and awareness surged, with viewership numbers climbing consistently each week. Through expertly crafted content and a savvy promotional push, Moonsport turned a spectator-free challenge into an opportunity for unprecedented digital engagement, setting a new benchmark for sports entertainment in the process.