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CHESLIN KOLBE FOUNDATION
Content
Strategy

Cheslin and Layla Kolbe officially launched the Cheslin Kolbe Foundation, aiming to broaden their support across South Africa’s communities. This initiative follows the Springboks' historic Rugby World Cup win in October 2023, which united the nation and highlighted sport's unifying power.  In partnership with Moonsport, the Foundation has developed a new logo and brand identity designed around Cheslin’s initials, the logo symbolizes the Foundation’s mission to empower and inspire. It will support mentorship, and holistic development programs, and provide unwavering support to help every child overcome challenges and achieve their full potential. Our most rewarding projects are those with a strong purpose & our goal of connecting people through sport aligns with the Foundation’s mission. We’re super stoked & honored to create a logo that captures their values and resonates with the community.

Cheslin Kolbe Foundation aims to positively impact and uplift underserved communities across South Africa.

Founded by Cheslin and Layla Kolbe, the foundation focuses on providing sports resources, supporting education, raising awareness on social issues, and improving living conditions.

“Our goal was to design a visual identity that not only stands out but also resonates with the foundation’s community” - Moonsport Art Director, Teager Eales

MOONSPORT’S PURPOSE OF CONNECTING PEOPLE THROUGH SPORT ALIGNS SEAMLESSLY WITH THE CHESLIN KOLBE FOUNDATION'S MISSION AND BY LEVERAGING THE UNIFYING POWER OF SPORT.

Red Bull Content Pool | Wayne Reiche
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SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON