The task was to create a rich content for the newly established HSBC SVNS brand. With the new brand being a repositioned product with an entirely new experience developed for an emerging target market, there was an absence of in-event marketing material.

Moonsport then provided a production solution that involved capturing content on the ground in Cape Town, Perth, LAX, and Singapore. Moonsport used captured material to create branded items for each of the series in 2024 as well as a detailed content bank that will be used for the 2025 promotion, which covers key aspects of the event, including music, food, rugby, mass participation, crowds, and next-level experience areas.