Tie Break Tens (TBT) partnered with Moonsport to help build their global digital community and promote & cover their annual Indian Wells exhibition competition Showcasing an exciting competition where the top-ranked men’s and women’s tennis stars teamed up for the prestigious Eisenhower Cup. An exciting short format of tennis which focuses on quick sets consisting of only a 10 point tie break.

Moonsport’s content team delivered a fan engagement strategy which helped TBT achieve record breaking engagement across its channels. In parallel, an awareness campaign was executed directing appointment viewing to the 2024 Indian Wells exhibition match. The partnership continues working towards building on the growth and integrating TBT into the global tennis landscape.