Moonsport crafted a compelling 1-minute and 45-second video to spotlight Ayanda Ndzutha’s remarkable journey from the struggles of Khayelitsha to achieving success in WP rugby and aviation—with the support of the JAG Foundation. Our vision was twofold. Firstly, to tell the story of a JAG Foundation recipient to create awareness of the potential in those who are often overlooked, and secondly, to attract more donors. Filmed across three locations and edited meticulously over three days, the piece effectively showcased Ayanda’s resilience and potential. By emphasising her personal growth and the Foundation’s pivotal role in her accomplishments, the video aimed to inspire empathy and attract more donors. The final product successfully illustrated the transformative impact of the Foundation’s support, resonating deeply with viewers and driving increased awareness and engagement.