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2024. moonsport. All Rights Reserved.
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MTN X SPRINGBOKS
Content
Strategy

In a year where AI innovations took center stage, the Moonsport Studio embarked on an exciting collaboration with renowned artist Thekiso Mokhele. Together, we crafted compelling key visuals that vividly captured the heartbeat of South Africa's support, showcasing the powerful intersection of technology and culture. Part of a multi-layered Fan Engagement campaign designed to assist MTN in leveraging their sponsorship of the Springboks during the 2023 Rugby World Cup.

These visuals were designed to reflect the vibrant spirit and collective energy of the nation and reinforce MTN's role in connecting people. We are proud of how the Moonsport studio and Thekiso Mokhele’s artistic expertise successfully positioned MTN at the forefront of national unity by bringing the creative platform of 1 team, 60 Million Voices to life.

STEPPING INTO THE SPOTLIGHT ALONGSIDE AI INNOVATIONS.

IN A WORLD WHERE AI IS CAPABLE OF SOMETHING NEW EACH DAY, IT WAS REFRESHING TO POINT ITS ABILITIES TO A VERY SPECIFIC CREATIVE TASK DURING THISCAMPAIGN. THAT WAS TO VISUALLY DISPLAY THE ‘60 MILLION VOICES’ ACROSS SOUTH AFRICA AND POSITION MTN AS AN ENABLER OF A RALLIED NATION.

A #RWC2023 collaboration bringing to life the heartbeat of South Africa’s support, showcasing the unity of 1 Team, 60 Million Voices.

IN 2024, THE DREAM TEAM PROUDLY CLINCHED A BRONZE AWARD AT THE PRESTIGIOUS MMA GLOBAL SMARTIES SOUTH AFRICA, RECOGNIZED IN THE ARTIFICIAL INTELLIGENCE CATEGORY OF EXPERIENCE TECHNOLOGY. THIS ACCOLADE HIGHLIGHTED OUR GROUNDBREAKING WORK IN INTEGRATING AI TO ENHANCE USER EXPERIENCES, SETTING A NEW BENCHMARK IN THE INDUSTRY.

Red Bull Content Pool | Wayne Reiche
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MTN8
MTN8
MTN8
MTN8
MTN8
MTN8
MTN8
MTN8
MTN8
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MTN8
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SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
SANLAM CAPE TOWN MARATHON
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
AROUND THE WORLD IN 80 DAYS
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
ENGEN KNOCKOUT CHALLENGE
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
RED BULL SHOWRUN
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
OLD MUTUAL WEALTH DOUBLE CENTURY
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK SATURDAY SHOW
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
SPRINGBOK TEST MATCHES
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
JAG FOUNDATION x AYANDA NDZUTHA
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
RONWEN WILLIAMS
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
CHESLIN KOLBE FOUNDATION
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
WORLD RUGBY U20 CHAMPIONSHIPS
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
EMBEDDED
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
CASTLE LAGER LIONS SERIES
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
TELKOM STAND TALL
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
NEW BALANCE
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
UNITED RUGBY CHAMPIONSHIP
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
WORLD RUGBY HSBC SVNS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TIE BREAK TENS
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
TAKE THE TITLE
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY WORLD CUP SEVENS
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RUGBY AFRICA
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
RED BULL BOX CART
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MATCH IN AFRICA
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
MTN X SPRINGBOKS
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
RED BULL KUMITE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
AFRICAN FOOTBALL LEAGUE
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
HSBC SVNS CPT
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
RED BULL SHAY IMOTO
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
UTCT ULTRA TRAIL CAPE TOWN
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
BETWAY SA20
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON
COMRADES MARATHON