Moonsport was entrusted with transforming the sports presentation and experiential (in stadium & on broadcast) as well as content for the digital landscape. Driving unparalleled engagement for the Castle Lions Series between the Springboks and the British & Irish Lions. Partnering with SA Rugby, we set out to create a dynamic social media takeover. Over three action-packed months, we delivered over 1,800 posts across SA Rugby’s social platforms, sparking extraordinary levels of awareness, engagement, and fan growth. Our campaign was groundbreaking, introducing Instagram Lenses, matchday GIFs, and exclusive behind-the-scenes content that resonated deeply with rugby enthusiasts. The numbers tell the story: 145 million impressions, 70,000 new fans, and 11.5 million video views. Moonsport seamlessly managed the Springboks' narrative, from real-time tournament updates and breaking news to match-day excitement—all from within the bio-secure bubble. Furthermore, our sports presentation & technical team brought the empty stands to life with pyrotechnics, music, and a special performance by the Ndlovu Youth Choir, uplifting the spirits of players & staff during challenging times. Even with empty stands, our sports presentation team delivered unforgettable experiences to celebrate big moments.